Studying Attention Economics: Platform Strategy for Marketers

Описание: In 2020, Jake Kurtz made a counterintuitive decision: he cut every service at Brick Media except social media management. Most agency owners scale by adding services. Jake did the opposite.

Today, Brick Media runs social media end-to-end for established brands with 21 full-time employees in Tampa. Everything is done in-house—strategy, content creation, filming, posting, analytics. No outsourcing.
In this episode, Jake breaks down his platform selection framework, why he only works with established businesses, and how his content philosophy evolved from volume-based to clarity-focused. He also shares how he gained 2,000 TikTok followers in three months just by talking into his phone.

If you're a consumer marketer trying to cut through the noise on social media, this episode reveals the tactical playbook that's working right now.

TIMESTAMPS:
00:00 - Introduction
01:52 - From corporate marketer to agency founder
04:09 - The TikTok shift that changed everything
05:45 - Why Jake cut all services except social media
08:17 - The type of client Brick Media works with best
09:36 - Why you can't pour gasoline on nothing
10:49 - The "brick by brick" approach to social media
12:25 - How content strategy evolved since 2020
13:50 - The importance of crystal clear messaging
15:31 - Attention vs. trust: the two-part formula
16:08 - Platform selection: studying supply and demand
18:05 - Why LinkedIn beats Instagram for B2B right now
19:31 - The TikTok experiment: 2,000 followers in 3 months
21:38 - Building a 21-person W2 team without outsourcing
22:27 - How Brick Media uses AI for efficiency
24:26 - Riding the AI wave instead of getting hit by it
25:08 - How to work with Brick Media

🔗 Connect with Jake Kurtz:   / jakekurtz  

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