Your Strategist Can’t Save Your Brand (Do This Instead)
Автор: Mariela HQZ
Загружено: 2026-02-06
Просмотров: 17
Описание:
In this video, I’m breaking down the gap between creative strategy and creative execution and why founders can’t outsource the strategic thinking that makes their brand distinctive.
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Video Chapters:
0:00 - The outsourcing trap most founders fall into
1:03 - Why this happens (and why it fails)
2:50 - 2 real examples of this going wrong
4:20 - What creative strategy actually means
4:42 - Apple & Liquid Death: strategy in action
6:35 - 4 reasons you can't outsource strategy
8:47 - Final thoughts + your challenge
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Resources mentioned:
• Apple “Shot on iPhone” campaign
• Liquid Death brand positioning
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Other platforms
Instagram: / maryellow
TikTok: / maryelloww
Website: https://marielahqz.com/
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