Analytics for Hotels | CTR Website - Booking Engine

Описание: Before making an online booking, people first make a booking search. As a matter of fact, the first goal of a website is not to (directly) sell, but to have people move from there to your booking engine, where they can finalise the reservation.

Thus, the main KPI to keep checked to see if your hotel website performs well or not is the one that tells how many visitors move from your website to the IBE.

In one name: the CTR (click-through rate) Website / Booking Engine.

In this video I'll you show you how you can set up CTR tracking using Google Analytics and Google Tag Manager:

✔️ with no technical knowledge
✔️ without depending on any web agency or webmaster
✔️ in no more than 15 minutes.


▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬

00:00 - Introduction
01:50 - First: tracking; Second: visualize. And why Google Tag Manager
05:24 - GTM: tag and trigger
17:52 - Test your CTR tracking
24:56 - Visualize CTR in Google Analytics
29:33 - Why Google Data Studio
40:49 - Further enhancements and customizations using data blending
55:21 - CTR forms, calls, mails
01:06:20 - Summary


🔗 Links:

📚 FREE Download all my e-books about Marketing, Revenue, Analytics and Distribution for Independent Hotels https://www.directyourbookings.com/co...

🎓 FREE access to the DYB Academy https://www.directyourbookings.com/co...

📈 FREE Google Data Studio basic template for Independent Hotels https://www.directyourbookings.com/go...

🎓 50%OFF Google Analytics Course for Hotels https://www.directyourbookings.com/go...

🚀 Hire us: https://www.directyourbookings.com/ge...


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