How Content Actually Drives Pipeline (and How to Prove It)
Автор: ércule
Загружено: 2026-02-17
Просмотров: 24
Описание:
Most B2B companies invest in content.
Very few can clearly explain how it contributes to revenue.
This workshop is about fixing that.
What You’ll Walk Away With
A practical way to think about how content supports revenue across the funnel, and a clearer method for measuring its impact without relying on fragile attribution models or vanity metrics.
Ercule founder Justin Dunham will walk you through setting up a content system that will give you:
Insight into where revenue influence actually shows up over time
The ability to measure impact in a way leadership will trust
The way to use those insights to guide what you create next
If you’re a marketing, content, or brand leader responsible for justifying investment in content (or just tired of defending content with assumptions), this workshop is for you.
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