Will Discovery Algorithms Save or Destroy Podcasting? | Podcast Discovery | Podcast Marketing Trends

Описание: Since the dawn of podcasting, creators have been clamoring for better discoverability. And now, thanks to YouTube & Spotfiy’s algorithms, better discovery might be here.

But will it actually be the marketing cure-all many creators hope it will be? Or might it actually make it harder to grow? Or perhaps, algorithmic discovery will change the medium into something else entirely…

One way or another, we’re about to find out. Here’s how to prepare for it.

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🔍 Podcast Discovery
Discovery has always been one of the biggest challenges in podcasting, and it's changing fast. In addition to tried and true podcast discovery channels like collaborations, cross promotions, social media, podcast guesting, advertising, and SEO, Spotify, YouTube, and others are rolling out algorithm-driven discovery tools to help listeners find new podcasts more easily. But will these tools actually make podcast marketing & growth easier for creators? Or will it simply shift the type of marketing they need to do?

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Podcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.

On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.

The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform ‪@TransistorPodcasting‬.

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