Why Podcasting Feels Harder Now | Podcast Strategy | Podcast Marketing Trends Explained

Описание: Over the past year, median podcast growth rates were nearly flat.

In other words, the typical show experienced almost zero growth over the previous 12 months.

If you’ve been in podcasting for a while, this might correspond with your feeling that it is harder to grow today than it once was.

And yet… while growth may have slowed for the typical show, there are others that are unlocking more and faster growth than ever before.

So what’s going on here? And what do we as creators need to do to tap into the potential for growth that exists?

⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.co... ⭐️

🧠 Podcast Strategy
The difference between an effective show—one that does the job you created it to do—and one that is an endless drain on your time, energy and bank account comes down to your strategy… or lack thereof.

Strategy is an oft-misunderstood term that encompasses, guides, and grounds the intentional decisions around every aspect of your show and marketing, including your show concept, positioning, format, content strategy, packaging, monetization strategy, promotion, and more.

In short, the answers to any marketing question are based in your strategy. Which means without a clearly defined strategy, you’re shooting in the dark, and unlikely to ever get the results you’re looking for from your podcast, whether that’s audience growth, customer acquisition, or both.

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00:00 Is It Harder To Grow Now?
01:56 Growing in 2008 vs 2025
03:49 What the data says about growth rates
08:33 Two reasons it might be harder to grow now
13:14 The two types of competition today
15:56 Keeping up with changing tastes and expectations
21:38 Diagnoising your growth problem
24:55 A tried and true way to differentiate
28:35 Opportunities to grow a podcast today
33:49 A sneaky approach to testing big changes
35:16 The worst thing that can happen to your show
38:43 The opportunities of podcasting for your business

Podcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.

On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.

The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform @TransistorPodcasting .

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