Marketing Management | Detailed One shot | MUST WATCH | Class 12 Business Studies Board exam 2024

Описание: In this Video, Sunil sir has revised the entire Chapter of Marketing Management of Business studies, class 12th, CBSE.

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Topics Covered.
0:00 - Introduction.
00:27 - Market, Marketing, Marketing Management & Marketer.
03:55 - What can be Marketed?
08:54 - Features of Marketing.
15:45 - Marketing management Philosophies.
22:06 - Functions of Marketing.
38:12 - Marketing Mix.
38:54 - Elements of Marketing mix(McCarthy).
39:32 - Product mix.
41:30 - Branding.
46:35 - Precautions for selecting brand name.
50:03 - Packaging.
52:57 - Functions/Features/Importance of packaging.
59:23 - Labelling.
1:00:20 - Functions/Importance/Features of labeling.
1:02:46 - Price Mix.
1:04:33 - Factors to be kept in mind before fixing price.
1:12:48 - Place/ Physical Distribution Mix.
1:14:10 - Types of distribution levels.
1:18:00 - Decisions in physical distribution/Components of physical distribution.
1:25:27 - Promotion Mix.
1:27:33 - Elements of Promotion Mix.
1:28:04 - Advertising.
1:30:32 - Merits/ Benefits/ Advantages/ Features of Advertising.
1:34:24 - Sales Promotion.
1:36:15 - Personal Selling.
1:38:14 - Features of personal selling.
1:41:19 - Difference between advertising and personal selling.
1:44:10 - Public relations.
1:48:02 - Ways/Method and tools of public relations.

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