Chapter - 11 (One Shot) | In Depth w/ Case Studies | Marketing Management | Business Studies

Описание: In this video, we will complete chapter - 11 of business studies class 12 in one shot.

We will cover the definition and features of marketing, then we will study different marketing philosophies including production concept, product concept, sales concept, marketing concept & social marketing concept;

Then we will proceed to study different marketing mixes including:
1. Product Mix: Branding, Packaging & Labeling
2. Place Mix: Channel of distribution & components of physical distribution
3. Price Mix: Factors affecting price
4. Promotion Mix: Advertisement, public relations, personal selling & product promotion

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0:00 : Introduction
1:18 : Meaning
4:00 : Features of Marketing
17:15 : Philosophies of Marketing Management
25:28 : Functions of Marketing
35:10 : Marketing Mix (4Ps)

Product Mix

36:24 : Meaning
39:40 : Branding
41:03 : Components of Branding
45:00 : Characteristics of Branding
51:40 : Packaging
52:10 : Levels of Packaging
54:20 : Importance of Packaging
59:15 : Functions of Packaging
1:00:52 : Labelling
1:01:40 : Functions of Labelling

Price mix

1:08:00 : meaning
1:08:15 : Factors Affecting Price Mix
1:22:23 : Meaning
1:23:00 : Channels of Distribution
1:27:42 : Components of Distribution
1:37:14 : Meaning
1:38:38 : Advertising
1:40:04 : Merits of Advertising
1:42:42 : Demerits/Objections to Advertising
1:50:32 : Personal Selling
1:52:04 : Merits of Personal Selling
1:54:26 : Sales Promotion
1:56:04 : Merits of Sales Promotion
1:59:00 : Limitations of Sales Promotion
2:00:46 : Activities of Sales Promotion
2:06:36 : Public Relation(PR)
2:11:30 : Role of PR
2:22:08 : Objectives of PR