Do the WeRQ Town Hall / What Do We Know About Gen Alpha Queer People?

Описание: Gen Z continues to be the hot generational focus in adland. But don't get comfortable: Generation Alpha (people born after 2010) are creeping onto brands' radars and budgets.

What do we know about this next generation? If data trends continue, they're more likely to identify as LGBTQ+ than ever before. In 2023, 22% of Gen Z self-identified as LGBTQ+, compared with 10% of Millennials and 2% of Boomers.

So, how should advertisers apply Gen Z data to Gen Alpha marketing? What assumptions should we avoid, and how can we elevate queer perspectives in Gen Alpha conversations?

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Panelists
A. Anthony, Ph.D., Cultural Insights Strategist & Qualitative Researcher
Josh Weaver, Fractional CMO
Nic Allum, Cultural Anthropologist | Creative Director

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