Do the WeRQ Town Hall / LGBTQ+ Healthcare Marketing is Healthcare Marketing
Автор: Do the WeRQ
Загружено: 2024-11-21
Просмотров: 44
Описание:
Don’t shelve your creativity when producing healthcare marketing — exciting, inventive campaigns are just as resonant in this specialized sector. Healthcare audiences still want messages that reflect and connect to their lived experiences, including socially relevant images, language and design choices. Healthcare marketing requires marketers to take particularly inclusive care at every step of their work. That’s especially true when considering the growing, diverse needs of LGBTQ+ people working toward longer, healthier lives.
Let's examine the realities of today’s healthcare marketing, and explore how inclusive marketers can work with communities and customers to build inclusive, resonant healthcare messaging and engagement for LGBTQ+ people.
Panelists:
Desirée Duncan @ BPD Healthcare
Jenn Renoe @ Publicis Health Media
Ashlei A. Rodgers @ Sparkles & Rodgers LLC
Moderator: Do the WeRQ Programming Director Arya Davachi
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