Do the WeRQ Town Hall / The Role of AI in LGBTQ+ Marketing Part 2

Описание: Fears about AI stealing adland jobs have proven relatively unfounded (so far). But marketers need to remain wary about AI stealing the creative decision-making power in LGBTQ+ marketing.

In Part 2 of our two-part series on AI in LGBTQ+ marketing, we'll issue a challenge to continually push beyond the boundaries of AI in speaking to our growing queer consumer base. AI technology panders to a wide audience and does its best not to anger or challenge its assumed social norms. That's just not good enough for the LGBTQ+ community who demands new conversations and real human insights.

#artificialintelligence #aimarketing #lgbtq #marketing #advertising #leadershiplessons #advertisingagency #townhall #marketingstrategies #brand #brandbuilding #diversityandinclusion #brandstrategy #consumerinsights

Panelists
Diego Andrade, SVP Executive Creative Director, Orci
Katherine Diaz, Associate Director, Consultancy and Strategic Foresight, Foresight Factory

The Do the WeRQ Mission

Our mission is to increase queer creativity and representation in the marketing industry. This means inclusion, connection and brand experience that drive sustainable, visible change for those still left out of the field.

Resources & Valuable Information

Do the WeRQ brings people across the industry together to foster connections, share experiences and collaborate on cultural transformations that support the LGBTQ+ community both in front of and behind the scenes. Add your voice to our newsletter, find volunteer opportunities, and contact our programming director with ideas for future Do the WeRQ Town Hall discussions.

For more ways to get involved, including brand sponsorships, please visit: https://dothewerq.com/giving/

Get in Touch with Do the WeRQ

Questions? Suggestions? Want to contribute to this movement? Let us know!
Contact Do the WeRQ: https://dothewerq.com/contact/