How Top Developers Sell Homes In Today’s Market | Pre-Con Recon Podcast Ep. 14

Описание: In this episode of Pre-Con Recon, Justin Frenette speaks with Warren Saunders, Sales and Marketing Manager at Cardel Homes. Warren shares his journey through the homebuilding industry, from architectural design to sales leadership, and explains how those experiences shaped the way he approaches branding, technology, and customer experience in real estate.

The conversation explores how buyer behavior has changed in the past decade. Today’s homebuyers often complete most of their research online before visiting a sales centre. Warren explains why developers must adapt by simplifying the buying process, clearly communicating value and pricing, and ensuring their marketing and sales experiences align with how buyers actually make decisions.

Warren also discusses the launch of Cardel’s multifamily division and the strategy behind building a brand focused on clarity, trust, and simplicity. He shares why transparency builds stronger relationships with buyers, why technology should support the customer journey rather than complicate it, and why the most successful sales teams focus equally on service and sales.

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In this episode:
00:00 Introduction to Pre-Construction Real Estate Marketing
02:46 Warren Saunders: A Journey Through Home Building
09:25 Sales and Marketing in the Multifamily Sector
13:59 Understanding Cardel Homes and Its Legacy
17:41 Innovative Multifamily Projects and Architecture
20:33 Leading Sales Teams in a Competitive Market
25:36 Simplifying the Home Buying Process
28:31 Customer Experience and Referrals
29:35 Branding Mistakes in Development
30:35 Sales Center Innovations
33:24 Balancing Technology and Customer Experience
36:57 Building Trust with Buyers
38:30 Frustrations in the Industry
38:30 Evolving Buyer Expectations
40:27 Passion for Building and Community Development

Connect with Warren Saunders:   / warren-saunders-salesdirector  
Cardel Homes: https://www.cardelhomes.com/
Cardel Homes Alberta Instagram: https://www.instagram.com/cardelhomes...
Connect with Justin Frenette:   / justinfrenette  

Brought to you by Him & Her, a design agency that moves quickly and makes things matter. Learn more at https://himandher.ca/

Learn more about Pre-Con Recon at https://www.preconrecon.com/
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