How to Survive the New Pre-Con Market | Pre-Con Recon Podcast Ep. 13

Описание: In this episode of the Pre-Con Recon Podcast, Justin Frenette sits down with Rachel Galway, Sales & Marketing Manager at DBS Developments and one of the most experienced boots-on-the-ground professionals in Canadian pre-construction real estate.

With nearly 16 years in the industry and close to 7,000 homes sold, Rachel offers an unfiltered look at what it actually takes to survive and stay relevant in today’s pre-con market. From the shift away from frenzy-driven sales to a more thoughtful, lifestyle-led approach, she breaks down why storytelling matters more than hard closes, how floor plans and livability were overlooked during the boom, and why reputation and purchaser experience have become the real currency of success.

The conversation explores how experience, adaptability, and long-term thinking are now essential in a more disciplined market. Rachel shares hard-earned insights on mentorship, decision-making, and what separates resilient operators from those who relied on momentum alone, offering practical perspective for developers, brokers, and marketers navigating pre-con today.

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In this episode:
00:00 Introduction to Pre-Construction Real Estate
01:57 Rachel's Journey in Real Estate
05:19 The Role of a Sales and Marketing Manager
06:56 The Power of Storytelling in Sales
10:42 Surprises in the Pre-Construction Market
12:07 Mentorship and Growth in Real Estate
14:45 Lessons Learned from Failure
18:15 Choosing DBS Developments
21:00 Defining Success at DBS Developments
22:45 Exciting Projects on the Horizon
24:50 Segregating Leads by Product Type
26:03 Understanding Demographics in Real Estate
26:40 The Power of Lifestyle in Real Estate Marketing
29:10 Challenges in Real Estate Projects
32:36 The Importance of Presentation Centers
35:55 Channel Strategy for Lead Generation
40:55 Addressing Buyer Objections
44:10 Reflections on Metro Park Project
44:26 Skills for Success in Real Estate

Connect with Rachel Galway:   / rachel-galway-aa7a1751  
Rachel Galway's Instagram:   / rachelgalway_preconmommy  
DBS Developments: https://dbsdevelopments.ca/
DBS Developments Instagram:   / dbsdevelopments  
Connect with Justin Frenette:   / justinfrenette  

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Learn more about Pre-Con Recon at https://www.preconrecon.com/