Customer Success Platforms ~ A Secret Weapon for Customer Advocacy - Talk Advocacy to Me Podcast

Описание: As CMA's (Customer Marketing Advocates) are we ignoring powerful engagement tools? In this episode of the Talk Advocacy to Me Podcast hosts Liz Richardson and Deena Zenyk talk with Maureen Rice, Customer Marketing Manager at ChurnZero to reveal the secret weapon we already have in our arsenal.

Customer Success platforms can do a lot more than host health scores and retention playbooks. They offer ready access to a wealth of customer data points, a holistic view of customer touchpoints and the ability to design customer engagement journeys. So, why haven’t Customer Marketers tapped into this CS staple before?

Maureen Rice is the perfect person to share these insights with our listeners. Her trailblazing approach to customer marketing has significantly bolstered product adoption, expansion, satisfaction, and retention across ChurnZero's diverse customer base. She'll walk us through why she believes CSPs are an overlooked game-changer for identifying, nurturing and activating customer advocates for customer marketers.

Are you ready for secrets to be revealed? Listen in to discover how to take your customer advocacy to the next level.

🌶️Talk Advocacy to Me brings you relevant, challenging and, at times, uncomfortably honest content on customer marketing and advocacy. Welcome to the spiciest resource for CMA professionals.🌶️

👉🏽STAY IN TOUCH!👈🏽
✔️Subscribe to our channel so you never miss the latest in Customer Marketing Advocacy with our industry experts -    / @thecaptivatecollective  

🔎MORE RESOURCES🔍
~ Learn more about Captivate Collective and how they can help you level up your advocacy efforts - https://www.thecaptivatecollective.com/
~ Download our free Beginners Guide to Customer Advocacy - https://www.thecaptivatecollective.co...

FOLLOW CAPTIVATE COLLECTIVE
⭐LinkedIn -   / captivate-collective  
⭐Instagram -   / captivate_collective