The Marketing Ops Roadmap: Scaling Without Burnout | Ft. Chloe Pott

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Connect with Chloe Pott on LinkedIn:   / chloepott  
Connect with Alok Jain on LinkedIn:   / alok-jain-336585a  
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If your CRM, MAP, and analytics don’t line up, you’ve seen the same problem:
➡️ nobody trusts the numbers
➡️ reporting turns into a debate
➡️ ops becomes the bottleneck
➡️ migrations create chaos
➡️ speed goes up, quality goes down
➡️ the team burns out

This episode is a practical, ops-focused Q&A on how experienced marketing ops leaders fix that.

In today’s episode, we’re talking with Chloe Pott, founder and lead consultant at Pocket Nibbles Consulting. She's an independent marketing ops and martech consultant who's led ops across Lookalike, Localize, Datadog, Next Thing, and Nablon.
She's a three-time Marketo champion and heads the European chapter of the Mops community, shaping what ops look like beyond the typical US definition.

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IN THIS EPISODE, YOU’LL LEARN:

✅ Connecting core systems so sales + marketing trust the same “source of truth.”
Most fixes fail because people jump into tools before mapping definitions, ownership, and data flow.

✅ Keeping data clean without slowing the business down
Most fixes fail because governance is treated as a blocker rather than by designing better entry points (forms, picklists, mappings).

✅ Surviving migrations without breaking the team
Most fixes fail because teams underestimate planning + enablement, not the actual “move.”

✅ Shipping campaigns faster without quality slipping
Most fixes fail because everything is rebuilt from scratch instead of being templated end-to-end.

✅ Reporting that leadership actually uses
Most fixes fail because dashboards optimize for marketing views, not business KPIs (pipeline, revenue, conversion).

✅ Avoiding ops burnout while scaling
Most fixes fail because there’s no protected roadmap, so everything becomes urgent.

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EPISODE RECAP:

1️⃣ “Why doesn’t anyone trust our reporting?”
→ Because systems don’t match, and definitions aren’t shared.

2️⃣ “How do we improve data hygiene without slowing campaigns?”
→ Standardize new data at entry first. Clean old data in cycles.

3️⃣ “What do teams underestimate in migrations?”
→ Planning, mapping, and enablement.

4️⃣ “How do we move faster without quality slipping?”
→ Template everything, not just emails.

5️⃣ “What should leadership actually look at?”
→ Pipeline, revenue, and conversion—kept simple.

6️⃣ “How do we prevent ops burnout?”
→ Protect the roadmap and learn to say no with context.

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CHAPTERS:

00:02 Intro + what this episode covers
01:04 Connecting systems + building a single source of truth
03:15 Data hygiene in fast-moving teams
06:46 Migration planning + enablement (what’s underestimated)
11:35 Marketing ops in Europe (roles + maturity gap)
18:39 Speed vs quality in campaign execution
19:42 Template everything (campaigns, briefs, assets, PM, reporting)
22:03 Reporting that leadership trusts (simple, KPI-aligned)
27:11 Experimentation without ops becoming the bottleneck
32:05 Moving ops from ticket-taking to strategic partner
36:15 Scaling ops + burnout prevention boundaries
43:27 Bringing creativity into ops (Throw the Dice story)
48:04 Wrap-up + where to find the guest

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