Ellie Cary on Fixing MQL Handoffs and Data Chaos
Автор: Mavlers
Загружено: 2025-12-19
Просмотров: 6
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We’re excited to premiere our latest episode of the #MarketingInsiderSeries LIVE across all Mavlers channels Friday, December 19 at 12 PM CT (10 AM PT / 1 PM ET / 11:30 PM IST).
Thank you to Ellie Cary for joining us.
Ellie is the Director of Demand Generation at StarTree and rebuilt data flows across Marketo, HubSpot, Salesforce, and 6sense, and cut vendor costs by 30% while growing the pipeline.
In this episode, Ellie breaks down what really slows down funnels & how to fix it.
Here’s what she digs into:
– How to prioritize the first three integrations every RevOps leader should stabilize
– A practical approach to keeping data clean when tools and teams keep changing
– How to refresh ICPs using closed-won, closed-lost, and intent signals
– The most common MQL→Opportunity handoff failures — and how to fix them
Watch the full conversation and learn how to build systems that are cleaner, faster, and easier to trust.
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