Brand-Performance Strategy w/ Samy Akubian: Fix Creative, Funnels & ROI

Описание: Creative fails when teams work in silos — this session shows how to fix that and finally prove ROI.

In this conversation, Samy Akubian breaks down how senior marketers can align brand and performance, map a full-funnel marketing strategy, improve attribution in a post-iOS world, strengthen tracking, and run QBRs that actually build trust with leadership.

This discussion is built for marketing leaders and agency teams who want clarity, smarter execution, better cross-functional collaboration, and meaningful performance outcomes.

You’ll hear practical insights on performance creative, brand-performance alignment, B2B funnel strategy, blended ROAS, attribution modeling, audience-driven channel selection, marketing team structure, and retaining clients with stronger communication and reporting.

CHAPTERS

Creative vs Performance
Full-Funnel Mapping
Fixing Underperforming Ads
Tracking & UTMs
Attribution Reality
Blended ROAS
Channel Selection
Strategic Team Building
Client Retention
QBR Framework


ABOUT THIS VIDEO

If you're navigating rising CAC, attribution fragmentation, leadership pressure to justify spend, or internal misalignment between creative and performance teams, this session offers a grounded operating approach.

Topics covered include:
brand and performance marketing
full-funnel marketing strategy
creative strategy for paid media
performance marketing strategy
B2B marketing strategy
marketing attribution (post-iOS)
blended ROAS and influence reporting
marketing data tracking & UTMs
server-side tracking
channel strategy for paid media
audience-first channel selection
building strategic account teams
marketing team structure
agency growth strategy
client retention and communication
QBR best practices

This video is designed for senior marketers, CMOs, performance leads, creative strategists, and agency operators who want to run smarter campaigns and build stronger client relationships.