ACR, Home Screens, and the Future of CTV with Mike Brooks

Описание: In this episode of The Sonic Truth Podcast, Scott Simonelli sits down with Mike Brooks, a veteran of connected television and digital advertising, to explore how television is evolving into a measurable, performance-driven platform.

Mike shares his journey through the mobile app ecosystem and major companies such as AOL and LG, offering perspective on how CTV has adopted many of the tools and mindsets of digital and programmatic advertising. The conversation focuses on the growing importance of Automated Content Recognition (ACR), the emergence of TV home screens as a powerful new media surface, and why accessibility in CTV advertising is improving for brands of all sizes.

The discussion also looks ahead to what’s next, including the rise of free ad-supported television (FAST), increasing fragmentation across formats and platforms, and how regulatory shifts may drive renewed momentum in local TV advertising. Together, Scott and Mike explain why the next 18 months will be a defining period for CTV, creative strategy, and performance marketing.

00:00 Introduction to Mike Brooks and CTV
 04:09 Mike’s journey through the digitallandscape
 07:24 The evolution of connectedtelevision
 10:54 Understanding ACR and its impacton advertising
 17:28 The home screen as a mediaopportunity
 22:40 Accessibility and opportunity inCTV advertising
 27:10 Creative challenges in afragmented media landscape
 38:00 Future trends in CTV andadvertising