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The In-House Advantage: How Chime Bypassed Traditional TV Buys to Scale Smarter
Автор: Advertising Week Podcasts
Загружено: 2025-10-13
Просмотров: 22
Описание: In less than a decade, Chime evolved from a scrappy fintech startup into a multibillion-dollar digital banking powerhouse. In this fireside chat, Nick Fairbairn, VP of Growth Marketing, shares the strategies behind that rise, with TV advertising driving over 9 million customers and building the brand. Learn how bypassing traditional media buying created a unified growth engine — and the methodologies and insights that fueled this level of performance and scale.
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