Stop Making These LinkedIn Mistakes as a Founder | Roman Pikalenko | Be Yourself Podcast

Описание: 🚀 All the key decision-makers are on LinkedIn! Whether you’re fundraising, hiring top talent, or finding B2B/B2C customers, LinkedIn is one of the most powerful platforms for growth.

In this episode of Be Yourself Podcast, Sergey talks with Roman Pikalenko, one of Europe’s leading climate tech ghost writers. Roman helps founders and executives attract capital and talent through LinkedIn strategies.

We cover:
🌱 How climate tech founders can master LinkedIn
⚠️ Common LinkedIn mistakes and growth tips
🔄 Building and pivoting audiences for new markets
🎯 Ideal customer profiling (ICP) for better connections
📰🎙️ Using newsletters and podcasts to engage your community

Whether you’re a founder, executive, or marketer, this episode is full of actionable tips on LinkedIn growth, audience building, and scaling in climate tech. 🔔 Subscribe to Be Yourself Podcast for more insights from top founders and thought leaders!

0:00 - On This Episode
0:42 - Who's Roman
1:08 - The Climate Founder LinkedIn Gap
2:56 - How Big Is the Climate Tech Market?
5:41 - Founder Personal Branding Mistakes
11:14 - Growing a 27K LinkedIn Audience
17:32 - Does the Wrong Audience Still Help?
21:23 - Know Your Customer or Fail
25:45 - Climate Startups vs Big Polluters
27:53 - Why Newsletters Still Matter
32:19 - The Newsletter Playbook for Founders
35:34 - Ghostwriting for Beginners

Roman's LinkedIn:   / roman-pikalenko  

If you'd like to invite me to host an event, give a public speech, or are interested in an interview, feel free to drop a line: [email protected]

LinkedIn:   / sergey-leshchenko-81371198  
Instagram:   / serhiybeverly  
Tik-Tok   / serhiybeverly  

Podcast and Shorts Production: https://beverlyen.com/production