Game Design & Analysis - Pitching and Marketing

Описание: Being a game designer often means convincing others of why they should be interested in your game. With so many games being released every day, it can be difficult to effectively communicate why your game is unique. In this video, Bob talks about how to pitch your game and how to market it.

CONTENT
0:00 The Bad Pitch
3:03 The right pitch for your audience
3:50 How do others talk about your game?
5:00 Gaminiscing
5:34 Do a confident pitch of your best vision
6:38 Focus on what actually matters
7:04 The Star Wars approach
8:14 Supporting materials
10:28 Understand the business side of your game
12:10 Social guidelines
12:57 Marketing starts on day 1
13:49 Community building
14:44 Research your platform
16:17 GIF, video and screenshot theory
18:13 Brukel instagram trailer example
19:36 Wrap-up Time with Reggie

FURTHER WATCHING
Upton, B. (2017) "30 Things I Hate About Your Game Pitch" [Video]. YouTube.
Saltsman, R. (2019) "So You're Ready to Pitch to a Publisher? You're Not." [Video]. YouTube.
Wehle, D. (2019) "No Time, No Budget, No Problem: Finishing The First Tree." [Video]. YouTube.

SUGGESTED TOPICS FOR DISCUSSION
Share a game trailer that you really liked, and let us know why.
What are the items that should go on your launch day plan?
What pitching mistakes did "Bwab" make in the opening skit?