Sunweb x DHVVP case study: Personalized Upsell Campaign Boosts Revenue & Customer Engagement

Описание: Personalized Upsell Campaign Boosts Revenue & Customer Engagement: a Client Success Story

This video case study shares how leading travel group Sunweb, working with long-time Selligent partner agency De Heeren van Veertig Plus (DHVVP), delivered a personalized email marketing upsell campaign, boosting customer engagement and revenue.

In today’s relationship-driven consumer environment, it’s all about knowing the needs of your existing customers.

By analyzing booking data from previous years, Sunweb was able to pinpoint the “moments of truth” when consumers are ready to purchase “ancillary packages” to supplement their city trips or winter vacations.

----- About Selligent Marketing Cloud ------
Founded in Belgium in 1990, Selligent is an intelligent omnichannel marketing cloud platform. Our mission is to make marketing personal. We help our clients do this through our intelligent platform, exceptional service, and effective, efficient partnerships. Today, as part of CM Group’s family of brands, we have teams and a network of partners around the world dedicated to helping global clients in retail, media, entertainment & publishing, travel & hospitality, and financial services, and other industries to deliver their programs.

Discover more interesting resources now:
Test your Email Deliverability Knowledge by doing our quiz at https://info.selligent.com/deliverabi...
Head over to https://www.selligent.com/resources to download popular and helpful resources for marketers
Check out the Selligent blog to keep up to date and stay connected with the latest strategies, best practices and news for marketers. https://www.selligent.com/blog
Want to make your marketing predictive, powerful and personal? Find out how Selligent Marketing Cloud can help. https://www.selligent.com/platform