The #1 Facebook Ads Mistake That's Costing You Money (And How to Fix It!)

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Is Meta secretly hijacking your Facebook ad campaigns?

In this hard-hitting episode, I expose the default settings that are DESTROYING your ad performance without you even knowing it.

After helping hundreds of clients since 2012, I've identified the #1 mistake costing you leads and sales - and Meta wants to keep it that way.

TIMESTAMPS:
00:00 The ONE mistake costing you Facebook ad results
01:04 Why Facebook Advantage Plus is a MAJOR trap for advertisers
02:03 The backstory: How Meta has changed advertising over 5 years
03:45 TRAP #1: Never use Advantage Campaign Budget Optimization with new campaigns
05:46 TRAP #2: Beware of audience expansion settings undermining your targeting
08:16 TRAP #3: Why Advantage Plus Placements waste your budget in "garbage placements"
11:43 TRAP #4: How automatic optimizations ruin your carefully crafted creative
13:54 Why these settings are even more dangerous for non-lead/sales campaigns

KEY TAKEAWAYS:
• Meta wants you to use default settings that benefit THEM, not YOUR business
• When starting new campaigns without historical data, maintain manual control
• Disable "Advantage Plus" features at all three levels: campaign, ad set, and ad
• Check existing campaigns for these settings that may be hurting performance
• Once you have significant conversion data, some automation becomes beneficial

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About Darrell Evans

Darrell Evans is an American Investor, Business Growth Strategist, and Digital Marketing Expert. He's the Co-founder at YokelLocal.com where he and his teams have helped generate $300M+ for clients. He's the host of The MindShift Podcast and he's the Founder of The MindShift Business Academy. His goal is to make it the #1 Platform In The World, Helping Entrepreneurs To Grow A 7+ Figure Business Predictably and Profitably That Runs Without Them So They Can Have The Freedom They Deserve!

Hear from Darrell every week: https://www.darrellevans.net/newsletter