Why Google Takes Credit for Meta Demand

Описание: 👉 Get Creative Diversification for Meta Andromeda: https://www.tiereleven.com/cd

This segment shows a clean example of why platform attribution can lie, especially on Google. They cut Google spend by about 20%, revamped Meta with new creative built for high hook rates, and saw new customer purchases rise sharply even though Google’s first-click split stayed flat.

The takeaway is simple: Meta creates demand, and Google often captures the credit. When you separate first-click from non-first-click, you can see what’s actually happening: fewer first-click customers from Google, but more revenue and more “new customers” credited to Google because Meta warmed up the audience. The same pattern shows up in brand search and standard shopping, where non-brand shopping can still be powered by warm traffic that started on Meta. The operating rule becomes: increase spend on Meta creative with strong hook rate and outbound CTR, keep Google spend efficient, and use first-click vs non-first-click to decide what truly earns more budget.

📌 Chapter Markers:
0:00 Google Spend Down, New Customers Up
0:44 The Big Aha Moment
0:54 Meta Spend Up 100% Since the 2nd
1:24 Why Green Directionally Matters
2:29 Benchmarking Explained Slower
3:00 $85 to $71 Inside Meta vs Topline Reality
4:11 The C Student to A Student Analogy
4:45 Why Topline Only Improves Partially
5:05 The Real Math: AOV, MER, and ENCAC
5:44 Why This Is Sophisticated Media Buying
6:21 All Channels Turn Green After the Change
6:40 What This Says About MM
7:05 Amazon Is Taking Credit at the End
7:30 Reduce Amazon Spend to Lift Efficiency
8:20 Spend on the Right Product Moves Everything
9:24 Quick Pivot to the Google Proof
10:02 Meta Creative Update Impacts Google
10:25 Google -20% Spend With Flat First Click
10:48 New Customer Purchases Up 37%
11:27 Google First-Click Customers Down 14%
11:32 Google Credit From Meta Up 55%
11:55 Brand Search Spend Up, Customers Up
12:25 First Click vs Total New Customers Split
12:52 Why You Can’t Brand Search to Growth
13:28 Why Google Agencies Suddenly Look Brilliant
14:15 Standard Shopping Down, Customers Up
14:43 Non-Brand Search Uses Warm Traffic
15:06 People Search Generic After Seeing Meta
15:32 Budget Rule: Earn Spend or Stay Low

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