Andromeda + GEM: Stop Chasing CPA and Start Steering Spend

Описание: 👉 Get Creative Diversification for Meta Andromeda: https://www.tiereleven.com/cd

This clip explains how Meta’s Andromeda and GEM changes the job of a media buyer. The goal is no longer “what converted this week” or “what’s the CPA right now.” The goal is to understand what the audience is signaling they like, then intentionally steer spend toward the products and themes that match the company’s business goals.

They walk through a practical workflow inside an ad account: remove conversion metrics, sort by spend, and look for patterns across the ads getting the most delivery. Because spend concentration dictates what most people see, it effectively dictates where the company’s future revenue comes from. The example shows how a small shift in spend allocation can tank or revive total business performance across channels, then how to use a 7-day view to identify winning creative themes. In the case study, the “Chameleon” design dominates engagement and spend, with Chameleon Coffee outperforming, leading to a clear next step: produce more Chameleon Coffee ads.

📌 Chapter Markers:
0:00 Andromeda and GEM Mindset Shift
0:20 Why CPA Thinking Breaks Now
1:50 Stop Pausing “Underperformers”
3:23 Go Back to Basics on Your Website
4:47 Why Spend Is the Real Lever
5:10 Start Analysis From Active Ads
6:03 Close Your Eyes Spend Reality Check
7:35 Spend Dictates the Company’s Future
9:52 Feeder Strategy Mistake That Tanked Volume
11:25 Why In-Platform Metrics Mislead
12:28 Spend Reallocation Turns Everything Green
13:45 Remove Results and Cost Per Result
16:29 Sort by Spend to See What Meta Likes
17:52 Why 7 Days Is the Best Window
18:51 Find Themes in Top-Spend Ads
20:30 Spend Concentration Math
21:34 Isolate the Chameleon Theme
22:17 Hook Rate and CTR Check
23:46 Coffee vs Water Bottle Split
24:49 The Decision: Make More Chameleon Coffee

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