How We Made 27 Millionaires: Inside Phaidon International's Success with Oliver Cooke

Описание: In this episode, I sit down with Oliver Cooke to uncover the strategies behind Phaidon International's growth and impact, including how they created 27 millionaires in recruitment.

We dive into their scalable model, unique people-first approach, and the key decisions that fuelled their incredible success.

You can connect with Oliver here:   / ocooke  

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Timestamps:
00:00 - Introduction and welcome to the podcast
00:04 - Discussing the previous remote interview three years ago
00:12 - Oliver reflects on returning to the podcast
00:19 - Hishem and Oliver meet in person for the first time
00:26 - Oliver's new role as co-head of Phaidon’s North American offices
00:35 - Recap of Oliver's journey over 13 years at Phaidon International
01:47 - Oliver’s recruitment journey starting in London
02:06 - Moving to New York and growing the Selby Jennings brand
03:27 - Scaling Dallas office, now at 125 people
05:04 - New leadership promotions and team structure in the U.S.
06:36 - Discussion on Phaidon’s strategy of promoting young talent
10:38 - Challenges in developing young and ambitious employees
12:06 - The importance of culture and consistent training in recruitment
14:17 - Oliver explains the interview and hiring process at Phaidon
15:06 - Overview of the work sample day and its significance
20:06 - The key traits Phaidon looks for in new hires
22:03 - Sales training and development for new hires
24:16 - Key performance metrics: time to first deal and time to six deals
27:06 - Productivity metrics: participation, deals per person, NFI
32:15 - Effective client management and strategic account teams
35:14 - Growth in U.S. and the path to becoming the top firm
40:35 - How Phaidon scales offices and brands with internal talent
44:22 - Market strategy and launch criteria for new brands
47:15 - Phaidon’s multi-brand approach and its cross-selling opportunities
53:15 - Global expansion and technology investments for efficiency
1:00:19 - Closing thoughts on growth and ambitions for Phaidon

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Get in touch:

Linkedin:   / hishemazzouz  

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