Pricing psychology explained: Anchoring and loss aversion in marketing

Описание: Pricing isn’t just a number. It’s a story you tell your customers. In this short video, we explore the powerful psychological principles behind price perception and how top brands use cognitive biases like anchoring and loss aversion to boost conversions and shape buying decisions.

You’ll learn how pricing strategy is less about math and more about mindset, and why the right framing can be the difference between a bounce and a buy.

📌 In this video, you’ll learn:
→ What “anchoring” is and how it shapes price perception
→ Why Apple uses high-priced products to influence consumer expectations
→ How “loss aversion” drives urgency and customer retention
→ Real-world examples from Apple and Amazon
→ How to frame value for better product marketing outcomes

#pricingstrategy #marketingstrategy #behavioraleconomics
#productmarketing

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