Breaking Prices: How Anchoring Tricks Your Brain

Описание: Why would one Breaking Bad actor charge $500 for a message on Cameo while his nearly identical brother charges just $99? The answer lies in behavioral economics—specifically, a powerful pricing tactic called anchoring.

In this episode of Econ Nerds, we break down how the Moncada brothers, famous for playing the Cousins on Breaking Bad, may be using price anchoring to influence customer behavior. You'll learn how anchoring affects your perception of value, why it works in situations where prices are subjective (like personalized videos), and how businesses use this strategy to subtly steer your decisions.

What You'll Learn:
What is price anchoring in behavioral economics?
How pricing on Cameo creates perceived value
Why the $500 price tag may be strategic—even if no one buys it
Real-world examples of anchoring in marketing, menus, and parenting

Whether you're a fan of Breaking Bad, a student of consumer psychology, or just love seeing economics applied in weird places, this episode delivers a fun and insightful look at how pricing isn’t always about cost—it’s about perception.

Check out our blog for more: https://open.substack.com/pub/econner...

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