Your Features Aren't the Problem (Your Messaging Is)

Описание: Why do so many products sound interchangeable the moment you land on their website?

The problem isn’t that these features don’t matter. It’s that leading with them creates zero emotional response.

This talk breaks down why most product messaging fails to stand out, using a simple but often forgotten idea from customer psychology: not all features create the same kind of satisfaction.

Some features are expected. Some are competitive. And some are the reason people actually pay attention.

→ Why basic features like security and uptime rarely persuade
→ The difference between performance claims and emotional impact
→ How “excitement features” create curiosity and memorability
→ Why yesterday’s differentiators quickly become today’s table stakes
→ What strong products do differently when shaping their messaging

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