How to Handle Macroeconomic Events in 2026 with Meta Ads

Описание: How to Handle Macroeconomic Events in 2026 with Meta Ads

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In this video, I break down the exact framework for keeping your e-commerce brand profitable when macroeconomic events tank your ad performance. When tariffs were announced in early 2025, performance across the industry absolutely crashed, and most brands either froze and bled money or panicked and turned everything off. The solution is a four-pillar system that stops the bleeding while keeping you positioned to scale aggressively when recovery hits.

This includes immediately decreasing budgets to palatable ROAS levels, optimizing with temporarily adjusted targets so you don't pause all your ads, maintaining your normal testing and optimization schedule to focus on inputs rather than outputs, and staying disciplined so you're ready to capture market share before competitors notice the recovery.

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Timestamps:
0:00 - Introduction
1:45 - Two Biggest Mistakes Brands Make
3:37 - The 4 Pillar Framework Explained
6:44 - Advanced Strategy: Volume Offsetting
7:49 - The Recovery Phase
10:40 - Strategy for Different Brand Sizes
12:56 - 30/60/90 Day Playbook
14:08 - Recap and Challenge