If My MER Dropped 25%, Here’s Exactly What I’d Do (Step-by-Step)

Описание: 🟢 Get a FREE Audit of Your eCom Brand here: https://www.thevisionarygrouptx.com/c...

If you’re scaling an e-commerce brand past 7 or 8 figures, guessing your way through ad spend will eventually break the business.

In this video, I break down MER (Marketing Efficiency Ratio), the one metric that tells you, at a glance, whether your entire growth system is getting healthier or quietly falling apart.

More importantly, I show you exactly what to do when MER drops:
Why a MER drop isn’t the problem - it’s a signal
How to diagnose the real bottleneck step-by-step
How operators fix efficiency issues without killing growth

This is the same decision framework we run with brands doing seven, eight, and nine figures in profitable revenue.

⏱️ Timestamps:
0:00 – Why MER is the metric that actually matters at scale
0:29 – How to think like an owner when MER drops
1:36 – What MER is and how to calculate it correctly
2:16 – Why ROAS and channel metrics lie
2:40 – What actually causes MER to drop
3:11 – CAC vs CPA (this mistake kills scale)
4:20 – How to spot creative fatigue before performance collapses
4:36 – Prospecting vs retargeting (the 80% rule)
5:30 – When a MER dip is normal, and when it’s dangerous
7:06 – Why scaling is a math problem, not an emotional one
8:00 – Diagnosing revenue drops (CVR, AOV, offers)
9:07 – Retention and LTV: the silent efficiency killer
10:00 – Margin, COGS, and hidden costs no one audits
10:56 – MER is a system metric, not an ad metric
12:02 – How to get a free brand audit