TCI Friday's Ep.5 - Is Social Media Helping or Hurting Coaches?

Описание: Social media has completely changed the coaching industry - but is it helping coaches build better careers, or creating more pressure, comparison, and burnout?

In this episode, we take a critical look at social media in coaching. Both of us have built parts of our careers and businesses through social media, and we’re honest about how powerful that can be when used properly.
But we also dive into the darker side: comparison culture, short-form soundbite education, loss of context, dopamine-driven scrolling, and the pressure to perform rather than actually improve as a coach.

We talk about how social media can remove the humanity from conversations, distort reality, and create unrealistic expectations of coaching careers and lifestyles.

This episode isn’t anti-social media. It’s about building a healthier, more intentional relationship with it - so it works for your coaching career, not against it.

Topics covered:
Social media marketing for coaches
Growing a coaching business online
Social media pros and cons for personal trainers
Comparison culture and coach confidence
Dopamine, scrolling, and social media addiction
Short-form content vs real coaching education
Building an audience without losing authenticity
Creating vs consuming on social media
Boundaries and tools for managing screen time