Retention Zone Live 2025: Yannick Ramcke - OneFootball: from publisher to multi-product ecosystem

Описание: The Evolution of OneFootball: From App to Global D2C Platform

How does a football app transform into a global multi-product ecosystem? In this video, Yannick Ramcke, OTT General Manager at OneFootball, shares the company’s journey from a simple publisher app to a comprehensive D2C platform.

OneFootball started as one of the first 1,000 apps in the Apple App Store. Today, it has become a hub for football fans worldwide — aggregating third-party content and services like ticketing, merchandise, betting, and OTT streaming, all powered by APIs.

Running such a complex freemium model across 100+ markets isn’t easy. Yannick highlights the need for:

A modular and scalable tech stack

Strong CRM and data handoffs between D2C and B2B systems

Local payment and compliance solutions (with examples like Brazil)

“Running a D2C business across 100+ jurisdictions is highly complex; you can’t do it on the side… That’s a key reason we work with Cleeng.” — Yannick Ramcke, OneFootball

Watch the full story to learn how OneFootball scales globally while tackling challenges in payments, compliance, and customer experience.

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