Retention Zone Live 2025: Yannick Ramcke - OneFootball: from publisher to multi-product ecosystem
Автор: Cleeng
Загружено: 2025-09-18
Просмотров: 27
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The Evolution of OneFootball: From App to Global D2C Platform
How does a football app transform into a global multi-product ecosystem? In this video, Yannick Ramcke, OTT General Manager at OneFootball, shares the company’s journey from a simple publisher app to a comprehensive D2C platform.
OneFootball started as one of the first 1,000 apps in the Apple App Store. Today, it has become a hub for football fans worldwide — aggregating third-party content and services like ticketing, merchandise, betting, and OTT streaming, all powered by APIs.
Running such a complex freemium model across 100+ markets isn’t easy. Yannick highlights the need for:
A modular and scalable tech stack
Strong CRM and data handoffs between D2C and B2B systems
Local payment and compliance solutions (with examples like Brazil)
“Running a D2C business across 100+ jurisdictions is highly complex; you can’t do it on the side… That’s a key reason we work with Cleeng.” — Yannick Ramcke, OneFootball
Watch the full story to learn how OneFootball scales globally while tackling challenges in payments, compliance, and customer experience.
👉 Read more insights from Retention Zone Live 👉 http://bit.ly/429H2wW
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#D2C #Subscriptions #OneFootball #Cleeng
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