Retention Zone Live 2025: Soumya Sriraman: Mastering Retention: The Science of Subscriber Management
Автор: Cleeng
Загружено: 2025-09-18
Просмотров: 24
Описание:
In the subscription economy, churn is the ultimate enemy. In this video, Soumya Sriraman — formerly of Amazon Prime Video and BritBox — shares the data-driven strategies businesses need to reduce churn and build lasting subscriber relationships.
With customer acquisition costs soaring (Netflix spends around $100 per new subscriber), losing customers is costly. Soumya breaks down voluntary churn into three key categories — offer churn, reactive churn, and revenue churn — and explains the different levers platforms can pull to retain more users.
“50% of people who cancel will resubscribe within a year.” — Soumya Sriraman
Her retention strategies include:
Offering pauses instead of cancellations to prevent permanent churn
Ensuring deep martech and subscription platform integration for personalized communication
Using AI-powered personalization to create more effective engagement than generic outreach
Soumya’s insights prove that retention isn’t passive — it’s an active, technology-driven discipline. By combining smart strategy with AI and personalization, subscription businesses can significantly increase loyalty and lifetime value.
👉 Read more insights from Retention Zone Live 2025 👉 http://bit.ly/427bcAZ
👉 Discover Cleeng Pro and learn how subscription businesses can launch in less than 60 minutes 👉 https://tinyurl.com/mstfnaje
#D2C #Retention #Churn #SubscriberManagement #Cleeng
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
![[2026] Feeling Good Mix - English Deep House, Vocal House, Nu Disco | Emotional / Intimate Mood](https://image.4k-video.ru/id-video/cxLdtvzf2sI)
