Retention Zone Live 2025: John-Paul McKerlie beIN Media/TOD:Navigating global D2C: MENA monetization
Автор: Cleeng
Загружено: 2025-09-18
Просмотров: 88
Описание:
Global D2C Challenges: Cracking the MENA Monetization Puzzle
How do you scale a direct-to-consumer business across 24 countries and 100 million households in the Middle East and North Africa? In this video, John-Paul McKerlie, VP of Sales & Marketing at beIN Media Group/TOD, explains the unique monetization challenges in MENA and the strategies needed to succeed.
With credit card penetration at just 1 in 50 people, traditional subscription models aren’t enough. Instead, TOD has built growth around:
Telco partnerships as billing partners
Flexible products like pay-per-view and single-match passes
Hyper-personalized campaigns tested and optimized every weekend
“Advertising is one solution but B2B is the other. How can I get someone to pay for your subscription for you? This is how you scale in MENA at the moment.” — John-Paul McKerlie
The MENA region is fragmented and complex, with 12+ languages, varied economies, and diverse consumer habits. J.P. shows how Cleeng helps TOD centralize entitlements and offers, enabling scalability while adapting to local payment realities.
👉 Read more insights from Retention Zone Live 2025 👉 http://bit.ly/4nkFEQy
👉 Discover Cleeng Pro and see how subscription businesses can launch in under 60 minutes 👉 https://tinyurl.com/y988vzrp
#D2C #Streaming #MENA #Monetization #Cleeng
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
