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Robert Kozinets: Netnography: The Essential Guide to Qualitative Social Media Research
Автор: HYVE
Загружено: 2020-01-09
Просмотров: 6124
Описание: Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. "Netnography: The Essential Guide" provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own. ► https://www.hyve.net/
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