Netnography: An Overview (Schulich MBA class, Social Media Marketing taught by Robert Kozinets)
Автор: elpinchito
Загружено: 2012-02-18
Просмотров: 10632
Описание:
MBA course 'Social Media Management' taught by Dr. Robert Kozinets,
(The slides used in the presentation is shared on the link at the bottom)
0:00 - 8:51 Hiro Sudo 'An overview of netnography'
8:52 - 15:39 Anferny Chen 'First netnography experience'
15:40 - 26:04 Q&A answered by Robert Kozinets, Anferny Chen, and Hiro Sudo
The presentation included an overview and the challenges/takeaways from their first time netnography experience, and was followed by a Q&A in which Professor Kozinets helped Anferny and Hiro address some of the most important questions about netnography.
http://www.slideshare.net/elpinchito/...
Filmed and edited by Amee Le (who would like to apologize for the jump cuts and some sound distortion in the Q&A part)
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