How Social Media Helped Mashal Muhammad Sell $46M Annually

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In this episode of The Full Out Real Estate Agent, Mark Faris sits down with Mashal Muhammad—better known as Mashal Homes on social media—an Edmonton Realtor making waves with his authentic, community-driven approach to real estate.

Mashal shares why being real with clients matters more than polished perfection, how posting both wins and losses builds trust, and the creative ways he engages his community—whether it’s hiding cash for followers to find, gifting kids toy Porsches, or making client celebrations unforgettable. He opens up about the stress of real estate, why humility is key, and how going above and beyond for pets, kids, and families leads to lasting relationships.

The conversation also dives into Edmonton’s booming real estate market, why affordability and sunshine make it a hot spot for investors, and what sets it apart from Calgary. Mashal closes with powerful advice for agents: hire an assistant before you think you can afford one, leverage AI to stay ahead, and go all-in on social media to grow your business.

Whether you’re an agent looking for inspiration, an investor exploring Alberta, or someone curious about building a brand that resonates, this episode is packed with energy, insight, and practical takeaways.

Subscribe now and share this episode with an agent or investor who’s ready to go Full Out.

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FOLLOW MASHAL HOMES (MASHAL MUHAMMAD)
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Facebook ▶ www.facebook.com/mashalhomes