Balancing Brand & Demand Gen | Delivering Demand Performance in the Era of Defensive Buying Groups

Описание: This 15-minute expert panel discussion reveals how B2B marketing leaders navigate the tension between building long-term brand awareness and hitting short-term pipeline goals. Backed by INFUSE Insights research, discover practical strategies for integrating brand into demand motions without sacrificing conversion metrics.

You Will Learn:
▶️ Why only 18% of B2B marketers prioritize brand building, even though 77% focus on generating it
▶️ How to prove conversion metrics to earn trust for brand investments
▶️ Practical approaches to measuring brand impact beyond traditional metrics

Key Insights Covered:
▶️ Proving conversion metrics first creates the trust needed to secure brand investment budgets
▶️ Brand and demand work best when integrated as a single motion, not as separate campaigns
▶️ Internal alignment across sales, finance, and C-suite is essential before brand initiatives can succeed

Critical Strategies Discussed:
The most effective approach integrates brand and demand generation as a unified strategy rather than separate initiatives. This creates cohesive customer experiences that drive both immediate pipeline conversions and long-term market positioning across the entire customer journey.

🔗 Learn more: https://infuse.com/insight/delivering...
📥 Talk to a demand generation expert: https://infuse.chilipiper.com/round-r...
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