The associations' 70% rule | Keeping It Real With How Associations Get New Members And Sponsors

Описание: Discover why 84% of sponsorship deals are won by the first association that buyers contact, and learn the critical timing strategy that transforms how you attract sponsors and exhibitors. This video reveals the research-backed timing framework that successful associations use to win more business by converting sponsor prospects into commitments and generating results beyond traditional tactics.

What you will learn:
▶️ Why 70% of the sponsor buying journey happens before associations ever know sponsors are interested
▶️ The game-changing 84% statistic: how being first dramatically increases your win rate
▶️ Why buying groups have grown from 4 people to 10+ members and what it means for your engagement strategy
▶️ The four stages of the buyer journey and exactly when to engage at each stage
▶️ How to position your association as a partner during the awareness stage before competitors even know prospects exist
▶️ Why sponsors setting budgets right now represent your biggest immediate opportunity

Key takeaways:
▶️ The dark funnel reality: sponsors and exhibitors complete 70% of their research independently, making early engagement essential to avoid being locked out
▶️ Decisions involve marketing, finance, operations, and executive leadership, each requiring tailored messaging at different journey stages
▶️ 84% of deals go to the vendor that buyers reach out to first, meaning late outreach puts you in the losing 16%
▶️ Chasing lead volume without establishing preference makes conversion rates decrease, creating demand for even more leads

Scott Connolly (VP of Strategic Partnerships at INFUSE) and John Bacon (VP of Sales and Partner Experience at ASAE) draw on research from INFUSE's latest Insights Report on buyer behavior and how buying group members make decisions

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