How Marketing Builds Out-of-Market Demand (Powered by Data) | Creativity in Data—Tech Marks the Spot

Описание: Discover how to engage the 95% of buyers in your market who are not ready to purchase yet. This 15-minute expert panel reveals data-driven strategies for developing out-of-market accounts in B2B technology sales. Learn how to prioritize your target market, create demand (not just capture it), and build positive brand perception before your sales team ever engages.

You Will Learn:
▶️ How to break out-of-market accounts into actionable segments using data signals
▶️ Why 22-25 touchpoints are needed before buyers notice your brand
▶️ How to identify time-sensitive opportunities with advanced monitoring of buying behavior

Key Insights Covered:
▶️ 80-90% of buyers have vendor shortlists before starting research, and they choose from that list 90% of the time
▶️ Data is the foundation to identify early-stage opportunities, prioritize limited budgets, and build lasting relationships
▶️ Building awareness to affinity through long-term engagement is the path to developing out-of-market accounts

Critical Strategies Discussed:
This discussion addresses a critical challenge: buyers will not engage vendors until they are 70% through their journey, yet the first vendor contacted wins 84% of the time. With only 5% of your target market actively buying at any moment, marketing must focus on the other 95%, but how? This panel provides the strategic framework and tactics to address this challenge.

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