Professionalism in the Age of Social Media: Relevance, Reliability, and Referability on LinkedIn

Описание: Andy Brownstein, a practicing corporate, energy, and real estate attorney in Richmond, Virginia, and Marc W. Halpert, a recognized LinkedIn coach/trainer/consultant, will co-present their views on successful best practices that add beneficial value to readers from expressing legal observations via LinkedIn Posts, always submitted ethically and professionally.
They will show ways to encourage readers to comment back in a conversation around a topic among peers to encourage professionalism. This program is aimed at legal professionals whose posting activity needs a new perspective or to get them started in a new habit of posting, and showing themselves and their firm in the best professional light.
This 1-hour program will discuss short form online brand communication to:
1) Enhance your practice by providing 930+ million professionals on LinkedIn with your thoughts on relevant topics,
2) Inform others on legal subject matters on new developments in your field practice, ethically,
3) Encourage online readers to look to you as a referral source, and
4) Rely on your expertise, with the prospect of being referred.
These tactics can lead to new contacts, press inquiries, and professional recognition for you and your firm.

Join Justia Connect Pro and watch it on Justia Learning - details at https://j.st/5cPL

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00:00 Introduction
04:22 Professionalism on LinkedIn: The Three Rs
09:19 Creating Engaging LinkedIn Content
19:13 Strategies for Effective LinkedIn Posts
28:32 Personal Branding and Networking on LinkedIn
50:44 Impact of LinkedIn on Professional Practice

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Agenda

Introduction
Seven Tactical Considerations to Add Interest to Your Posts: 3 R’s and 4 C’s
What I Want Readers to Know
Believe
Feel
Do
How to Do This Well
Ethically
Writing Well in the Age of AI
Examples of an Attorney’s Effective Use of LinkedIn Posts
Wrap-up and Takeaways

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Speakers

Andy Brownstein
Attorney
https://connect.justia.com/webinars/s...

Andy Brownstein is a Member at GreeneHurlocker with over twenty-five years of experience counseling early-stage and mature companies in corporate, M&A, and commercial real estate matters, including renewable energy development. He has formerly worked in investment banking, private equity fund management, corporate development with a Fortune 500 company, and helped start a company that grew from ground zero to over $20 million in sales and a member of the Inc 5000.


Marc W. Halpert
LinkedIn Trainer, Coach and Marketing Consultant
Connect2Collaborate
https://connect.justia.com/webinars/s...

Marc W. Halpert, recognized LinkedIn consultant, specializes in legal professionals and law firms over 25 years as an entrepreneur, during the last 15 years he served as a 1:1 coach and group trainer to individuals and professional practices.

He offers his leading views on LinkedIn best practices and maintains that your ability to be relevant to others who want to know more about you and ultimately contact you is primarily dependent upon your telling your career narrative (past, present, and glimpse into the future). Prospects quickly choose based on what they read about you: whether to pursue and contact you or seek a competitor. Further, you are ethically responsible for everything that appears on your profile, so learn current tips and techniques to optimize it, and command greater attention as you self-brand yourself and your firm. Since changes to LinkedIn are constant and as your career trajectory heightens, he believes you should use LinkedIn as a power tool to tell your own story, for self-branding and personal marketing.

His book “LinkedIn Marketing Techniques for Law and Professional Practices was published by the American Bar Association and is now in its second edition. He has blogged over 2,850 times since November 2011 on a myriad of timely LinkedIn topics to educate professionals.



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