Using ChatGPT & AI Tools for Writing Law Firm Marketing Content The Good, The Bad, The Ugly

Описание: In this webinar, we are covering how lawyers and marketers may use ChatGPT and other artificial intelligence (AI) models for writing law firm marketing content. Join us as we explore how ChatGPT works to produce content, why ChatGPT presents factual accuracy issues around legal topics, and how Google is factoring AI-generated content into its ranking algorithms (including how ChatGPT-generated content may impact your rankings in both a positive and negative way). We will also discuss how you can markup your law firm content so it is better indexed by ChatGPT and other large language models (LLM). Finally, we take a look at ChatGPT's integration into Bing and Google’s expected response, including where we predict both platforms’ search interfaces are heading, particularly for legal content and answers.

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00:00 Introduction
03:56 AI Tools Overview
17:32 Using AI for Legal Marketing
26:37 SEO and Website Content
48:42 Ethical and Legal Considerations
01:06:49 Google Rankings and AI Content

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Agenda

What is ChatGPT
What is a Large Language Model (LLM)
How does ChatGPT work?

AI-LLM/ChatGPT Output
AI-LLM/ChatGPT and Factual Accuracy
Dataset of Content
AI-LLM Model Itself
Examples

AI-LLM/ChatGPT Content and Google Rankings
Google Ok With Useful Content from AI
Legal Content on Google
YMYL (Your Money or Your Life)
EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness)
Using AI-LLM Output Directly
Edited AI-LLM Drafted Content
Examples
Non-legal Content on Google
Marketing Content
Fictional and Hypothetical Content
Examples
Schema Markup for AI-LLM/ChatGPT Models
AI-LLM Content Detection

AI-LLM/ChatGPT and Google & Bing
Bing's Competition With Google
Search Interfaces With AI chat
Legal Advice Versus Information
ChatGPT Terms of Service
Google's AI-LLM Testing
Featured Snippets v. AI-LLM Answers


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Speakers



Marina J. Wilson
Associate Attorney
Pugh Accardo
https://connect.justia.com/webinars/s...
Marina Wilson is an Associate at Pugh Accardo. Her practice focuses on complex commercial litigation, intellectual property, and counseling franchise companies with business and compliance matters.


Tim Stanley
CEO
Justia
https://connect.justia.com/webinars/s...
Tim Stanley is the CEO and founder of Justia, one of the most visited legal portals in the world. Justia’s mission is to make law and legal resources free for all. Before founding Justia, Tim founded and was CEO of FindLaw. He is the general counsel and on the Board of Trustees of Public.Resource.Org, and was previously on the Board of Nolo and American LegalNet. Tim has a BS and MS from Stanford University and a JD from the University of Michigan Law School.

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