Beyond the Booth: How to Engineer Ecosystems that Compound Revenue

Описание: Revenue isn't just about transactions; it's about creating ecosystems where value compounds across multiple stakeholders. In this episode of The Revenue Room, host Heather Holst-Knudsen sits down with Michelle Metter, CEO and Co-Founder of Fast Forward Events, to decode how modern leaders build sustainable, scalable, and accelerated growth revenue engines.

Over the last two decades, Michelle has transformed a regional food festival into a nationally recognized economic driver, servicing over 100,000 industry professionals annually. Today, we unpack her playbook for turning live events into sophisticated, interconnected B2B and B2C revenue platforms.

CONNECT WITH MICHELLE:   / michelle-metter-89b7a25  

What you'll learn:
[00:02:25] - The Origin Story: Leaving the predictable trade show circuit for entrepreneurship.
[00:08:00] - The B2B/B2C Hybrid Model: Spinning B2B platform SommCon out of a consumer festival.
[00:14:00] - Data Complexity: Why CRM hygiene is like "cleaning out your closet".
[00:19:25] - Substantiating ROI: Using attendee data to predict trends, pitch new sponsors, and justify pricing.
[00:27:16] - Brand Activations: The story behind the Monkey Shoulder Porta-Potty Speakeasy.
[00:36:07] - Pandemic Pivots: Engineering Pitch Box Media to protect the team and generate revenue.
[00:43:00] - Women in Leadership: Fostering mentorship and inserting yourself into spaces where you belong.
[00:49:20] - Rapid Fire Questions & Closing.

🎧 Why You Should Listen:
• Transform Events into Revenue Engines: Discover how to shift live experiences from traditional cost centers into sophisticated, interconnected B2B and B2C revenue platforms.

• Master "Evolutionary Management": Learn Michelle's unique philosophy of treating every cultural moment as a direct revenue opportunity that sparks a chain reaction of business impact.

• Leverage Data as Demand Signals: Understand why you should stop viewing attendees as mere ticket-buyers and instead use their registration data to predict trends, attract new sponsors, and justify pricing.

• Engineer Viral Brand Activations: Gain the playbook for creating surprise moments—like the famous Monkey Shoulder speakeasy—that multiply residual media value, drive social engagement, and raise the bar for your sponsors.

• Build Resilience Through Diversification: Hear a real-world case study on pivoting during a crisis (like the launch of "Pitch Box Media") and why diversifying across new industry verticals protects your business

About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-suite leaders reset their growth playbook for the AI-first economy.

📍 March 23–24, 2026 | The Vinoy Resort, St. Petersburg, FL
A two-day strategy lab focused on turning AI from cost center into growth driver.

Learn more:
https://www.accelevents.com/e/revvedu...

About Heather Holst-Knudsen
Heather Holst-Knudsen is Founder and CEO of H2K Labs and Revenue Room™ Connect. She is a recognized operator and thought leader in digital transformation, data, and revenue growth across media, marketplaces, and adjacent technologies.

Connect with Heather on LinkedIn:
  / heatherholstknudsen  

About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical leaders shaping growth in the data and AI economy. Through confidential peer sessions and strategy sprints, members tackle real-world revenue transformation and enterprise value creation.

Apply or learn more:
info.h2klabs.com/apply-cxo