Your “All Green” Dashboard Is Lying to You | A CEO’s Guide to Revenue Truth

Описание: In this engaging conversation, Taylor Kessel-Salomonsson, Chief Growth Officer at Naylor Association Solutions, shares her unconventional career journey from marketing to revenue leadership. She emphasizes the importance of storytelling in sales, the need for organizational alignment, and the significance of understanding the buyer journey. Taylor introduces the bow tie model as a new approach to viewing the customer lifecycle and discusses key metrics for revenue success. She also highlights the role of content as a growth engine and the differences between PE-backed and VC-backed companies. Throughout the discussion, Taylor provides valuable insights for CEOs and revenue leaders on becoming more data-driven and building strong relationships with C-suite stakeholders.

Connect w/ Taylor Kessel-Salomonsson on LinkedIn:   / taylor-kessel-salomonsson  

Takeaways
-Taylor's career path is unconventional, starting in marketing and transitioning to revenue leadership.
-A strong marketing foundation is crucial for building effective revenue engines.
-Organizational alignment is key to overcoming revenue challenges.
-Understanding the buyer journey is essential for effective sales strategies.
-The bow tie model provides a comprehensive view of the customer lifecycle.
-Key metrics include volume, velocity, conversion rates, and time to value.
-Content should be viewed as a growth engine, not just a lead generation tool.
-PE-backed companies focus on efficient growth, while VC-backed companies prioritize rapid scaling.
-Taylor's transition to Naylor involved unpacking complex revenue challenges.
-The gap index presents opportunities for media companies to leverage their data.
-CEOs should ask about CAC to LTV ratios to understand revenue generation.
-Data is a starting point for conversations with C-suite stakeholders.

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About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.   / heatherholstknudsen  

About Revenue Room™ CXO

Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond.

Learn more or apply for membership at info.h2klabs.com/apply-cxo