Leadership Secrets to Navigating Nonstop Change with Laura Molen

Описание: In this episode of The Revenue Room™, host Heather Holst-Knudsen sits down with visionary media and advertising executive, President and Founder of Monarch Advisory Collective, Laura Molen. With a career spanning MTV Networks, Paramount, Univision, and NBCUniversal, Laura has had a front-row seat to every major shift in media over the last two decades.

Laura shares her incredible journey of navigating constant industry disruption—from the days when cable challenged broadcast television, to the rise of social media fandoms, to the streaming revolution. She offers an inside look at how she spearheaded NBCUniversal’s "One Platform" cross-channel strategy, successfully led the high-stakes launch of Peacock's ad-supported streaming business, and ultimately made the brave personal decision to step away from the C-suite to focus on her family and advisory work.

CONNECT WITH LAURA:   / laura-molen-62248028  

What you'll learn:
04:32 – Heather introduces Laura Molen and her extensive background driving innovation across media and advertising.

06:42 – Disruption is an Environment, Not a Phase

10:24 – Following the Consumer: How networks like Bravo and E!

13:47 – Monetizing Fandoms: The creative story behind the Lay’s Potato Chips and Real Housewives partnership at BravoCon.

18:37 – Pioneering "Live Look-Ins"

21:29 – The Peacock Investor Day Challenge

29:26 – The Importance of "Air Cover"

35:20 – Building NBCU’s "One Platform"

Why Listen:
• Master the Disruption Mindset: Learn why the most successful leaders follow the consumer and the technology rather than waiting for periods of transition to end.

• Learn to Sell the Vision: Discover how to unify your team and convince clients to invest in untested innovations, as Laura did with the launch of Peacock's ad-supported tier.

• Break Down Sales Silos: Get actionable advice on transitioning a sales organization from selling rigid product distribution channels to selling holistic, audience-centric solutions.

• Navigate Corporate Friction: Understand the strategic importance of communicating early with your bosses to gain the executive "air cover" needed to take risks and break legacy rules.

• Find Balance & Purpose: Hear a deeply human perspective on the "messy middle" of balancing a demanding executive career with family crises, and what it truly means to live a successful, intentional life.

About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-suite leaders reset their growth playbook for the AI-first economy.

📍 March 23–24, 2026 | The Vinoy Resort, St. Petersburg, FL
A two-day strategy lab focused on turning AI from cost center into growth driver.

Learn more:
https://www.accelevents.com/e/revvedu...

About Heather Holst-Knudsen
Heather Holst-Knudsen is Founder and CEO of H2K Labs and Revenue Room™ Connect. She is a recognized operator and thought leader in digital transformation, data, and revenue growth across media, marketplaces, and adjacent technologies.

Connect with Heather on LinkedIn:
  / heatherholstknudsen  

About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical leaders shaping growth in the data and AI economy. Through confidential peer sessions and strategy sprints, members tackle real-world revenue transformation and enterprise value creation.

Apply or learn more:
info.h2klabs.com/apply-cxo
• 46:12 – A Brave Personal Pivot: Laura opens up about stepping down from the height of her NBCU career to care for her terminally ill sister, and how it redefined her perspective on true success.
• 53:30 – Rapid Fire Questions: Laura shares her favorite 80s music video (Madonna's Like a Prayer) and the Real Housewives franchise she'd join.

Why Listen:
• Master the Disruption Mindset: Learn why the most successful leaders follow the consumer and the technology rather than waiting for periods of transition to end.
• Learn to Sell the Vision: Discover how to unify your team and convince clients to invest in untested innovations, as Laura did with the launch of Peacock's ad-supported tier.
• Break Down Sales Silos: Get actionable advice on transitioning a sales organization from selling rigid product distribution channels to selling holistic, audience-centric solutions.
• Navigate Corporate Friction: Understand the strategic importance of communicating early with your bosses to gain the executive "air cover" needed to take risks and break legacy rules.
• Find Balance & Purpose: Hear a deeply human perspective on the "messy middle" of balancing a demanding executive career with family crises, and what it truly means to live a successful, intentional life