How to Build a CrossFit Community That Spans Generations — CrossFit Aptos

Описание: CrossFit is suitable for all ages. The infinitely scalable programming can be tailored to any individual, so CrossFit gyms across the globe foster multigenerational communities. CrossFit Aptos in California is a great example of how to support and grow a fitness community that spans generations.

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“We live in a community where there are a lot of young families, so we work to cater to those families,” says gym owner Samantha Gray. “It’s so much fun to have different generations of people together.”

Some of the members at CrossFit Aptos have recently had babies, so the coaches focus on helping them build their strength up safely as soon as they are cleared by a doctor to return to CrossFit.

On any given morning, you’ll find infants, toddlers, and young children accompanying their parents to the gym and spending time in the dedicated kids room with help from friends and gym staff members.

“It takes away some of the barriers for young families to be able to work out and stay healthy,” Gray says.
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CrossFit, LLC is the owner of the world-famous CrossFit® fitness brand. In the 20 years since its founding, CrossFit has grown from a garage gym in Santa Cruz, California, into the world's most popular and effective training program for improving health and performance. CrossFit, LLC is the leading provider of accredited, performance-based training courses and certifications and has more than 125,000 credentialed coaches worldwide. The CrossFit program can be scaled to welcome people of all ages and abilities, and millions of people have already experienced CrossFit's transformational benefits in more than 13,000 affiliated gyms across 155 countries. CrossFit, LLC also directs the CrossFit Games season, the world’s largest participatory sporting event, which, in 2023, had over 320,000 participants from over 180 countries who all competed for the title of Fittest on Earth®.

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