The Importance of Experience in Community Management ~ Talk Advocacy to Me Podcast

Описание: Community managers are vital to providing the right customer experience in a community. So why are some companies hiring less experienced personnel in these roles? And what could this mean for the bottom line?

It is a spicy topic 🌶️ but not too hot for the Talk Advocacy to Me Podcast! In this episode hosts Liz Richardson and Deena Zenyk talk with guest Lauren Turner to answer the question, "Why Should Companies Invest in Experienced Talent for Community Management?"

A pattern is arising. People are being laid off, only to find their exact position reposted, but geared towards junior folks who likely don’t have as much experience. Translation: companies are trying to save money at the expense of the customer experience.

For customer advocacy, this is a red flag 🚩 Despite what some leaders may think, your community is NOT just an extension of your social media. 🤦 Customer programs (done right) require a robust strategy, along with someone with the right experience to manage it.

Join us as we talk with Lauren Turner, program manager extraordinaire and former director of customer marketing at Alyce, as we discuss why companies should be investing in experienced talent when it comes to customer community management. She’ll share her thoughts on why experience matters and how lack of experience can sink the ship.

🌶️Talk Advocacy to Me brings you relevant, challenging and, at times, uncomfortably honest content on customer marketing and advocacy. Welcome to the spiciest resource for CMA professionals.🌶️

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