Brand Worlds vs. Brand Logos: What Actually Drives Loyalty

Описание: Most brands are investing more in digital while consumers are quietly losing trust in everything they see online. Ben Hudson has spent 20+ years building some of the most culturally resonant consumer brands in the world — and he's watched this trust collapse happen in real time.

In this episode, Ben breaks down why experiential marketing is having its most important moment yet, how the AI trust crisis is reshaping consumer behavior, and what it actually means to build a brand world instead of just a brand logo.

If you're a consumer marketer trying to cut through in an era of AI saturation and screen fatigue, this episode is required listening.

Timestamps:
00:00 The power of hand-to-hand combat in marketing
03:44 Turning a product demo into a live show: the Panasonic D Train story
05:23 What The Onion taught Ben about building a brand world
06:14 The Onion Society for Beer Enjoyment: how one rename changed everything
07:50 Brooklyn Brewery and the second explosion of craft beer
09:34 Ben's marketing philosophy: marketing exists to add value
11:38 Why today's consumers won't sit through a transactional pitch
13:55 Ben's framework for using AI without triggering consumer distrust 14:49 The data: 58-60% of consumers distrust brands using AI in messaging
15:43 How a 14-year-old's reaction to AI ads reveals a cultural shift
18:37 Why the AI trust crisis is fueling the experiential marketing renaissance
19:33 The loneliness epidemic and screen addiction as a marketing opportunity
22:34 What Brooklyn Brewery's replacement by a craft studio signals for consumer behavior
25:12 Why the smartest CMOs are doing fewer events but investing more per activation
26:02 How to elevate a basic brand activation into a genuine community moment
27:35 Where to find Ben and follow his work at The Real Ones

🔗 Connect with Ben Hudson:   / ben-hudson-30a17712  

🎙️ The Future of Consumer Marketing is produced by Global Talent (www.globaltalent.co) - helping fast-growing teams hire exceptional remote talent.

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