questus marketing knowledge
We create, develop, and champion professional international standards and business competence in the realm of marketing
What do we do?
➡️ We conduct CIM intermediate and advanced marketing programs with internationally recognizable certifications
➡️ We gather professional marketers in the questus academy community and create a platform for the business development competencies and exchange of knowledge
➡️ We create professional case studies describing business and marketing dilemmas and best practices
➡️ We cooperate with organizations on tailor-made training programs and consulting projects
➡️ We release regular reports from our own research CIMO Standards & Foresight, showing the state of marketing in Poland
Through this channel, we want to convey a dose of marketing and business knowledge in an accessible and practical form.
Design Thinking💡: Transforming ideas into impactful solutions 🚀
The Competing Values Model Explained: Unraveling Corporate Culture 🚀🎯
Mastering Stakeholder Management: The Mendelow Matrix Explained 🎯📊
Benchmarking: Learn How to Stay Ahead of the Competition 🚀📈
Crafting Your Market Strategy: The Essential Guide to the STP Model💡🎯
Mastering Improvement: The PDCA Model Explained🔎📈
Marketing Information System: from Secondary to Primary Sources & Data
Organisational Culture. Navigating Levels and Leyers of an Organization's Soul
Crafting Compelling Value Proposition. Unlocking Customer Desires
Archetypes in Branding. Building Brands with Deeper Meanings
How to choose the right research method? 🤔 Qualitative vs. quantitative research
GE Matrix (McKinsey Matrix) – стратегический инструмент управления портфелем 🤓
Storytelling in marketing as a competitive advantage
Qualitative research in marketing. Characteristics, methods, pros and cons 🔍
Supply, the law of supply and supply curve
Quantitative research in marketing. Characteristics, research methods, advantages and disadvantages📚
What is entrepreneurship and intrapreneurship? 🤔 questus marketing knowledge
What is Demand? 🤔 We discuss the law of demand, the demand curve and market equilibrium 🤓
SMART model - a method for setting goals for our projects 🎯🤓
What is the mission, vision and strategy of an organization? 🤔
What is Marketing 4C – Marketing Mix as seen by the client! 🤓💸
SWOT analysis – what is it and when to use it? 🤔🤓
What is 7P Marketing – an extension of the traditional 4P concept 🤓
Ansoff Matrix – market penetration, market development, product development and diversification 😎📚
What is 4P: Promotion - the fourth element of Marketing Mix? 🛍🤩
What is portfolio analysis and the BCG matrix 🤔📚
What is 4P: Distribution - the third element of Marketing Mix? 🚛🤔
What is the micro-environment of an organization? 🤔 Porter's Five Forces Analysis 🤓
What is 4P: Price - the second element of Marketing Mix? 🤓
Макроэкологический анализ — PEST и PESTEL 🤓